Hey there! Thanks for using the Founder Led Sales Coach!

Anything you’d want to ask Pete - ask this chat interface! It’s trained on all of Pete’s writings, including Founding Sales, presentations, interviews, and more.

Get detailed! Get down and dirty! Go back and forth A LOT. It’s shocking how detailed it will get.

It’s not QUITE the same as getting a coffee with Pete and chopping it up - but it’s more convenient and quite a bit cheaper!

Here’s a little video Pete using the chat interface: https://share.zight.com/Wnu8k0qp

These are some topics you might consider asking about:

(You can legit just copy and paste these to get yourself started…)

1. How do I get comfortable asking people for money? (Video)

2. Can you help me define my ideal customer profile (ICP), specific to my product? (Video)

3. What are some good ways to prepare for a sales meeting? (Video)

4. How should I structure a sales meeting / call? (Video)

5. Can you help me create my sales narrative, specific to my product? (Video)

6. Is my startup ready to hire sales reps yet? (Video)

7. I have a PLG product that users love, but can’t buy and I’m having a hard time engaging with actual buyers. How can I deal with this? (Video)

8. How do I find companies that have the problem my product solves?

9. How do I find people who in those companies who are in charge of solving that problem?

10. How should I go about doing outbound prospecting?

11. What kind of CRM should I use?

12. How do I go about proving ROI to customers?

13. How do I get over fear of interacting with people I don’t know?

14. How should I think about call recording?

15. Can you tell me about email automation software?

16. How should I go about “closing”?

17. How do I get comfortable asking people for money?

18. How should I approach pricing?

Want to get more advanced? Try multi-step!

1. “Help me get meetings on the calendar with potential prospects”

   1. First, help me construct my sales narrative in a step by step fashion, like a worksheet, asking me to fill in the questions as we go, and then finally putting together a cohesive finished product, when done. When done, print the holistic output.

   2. Now, using the information in that sales narrative, help me identify the kinds of companies and individuals at those companies that I should be reaching out to.

   3. Lastly, using all the prior information, help me construct an outbound email sequence to engage those individuals to get meetings on the calendar.

2. “Help me structure a sales meeting”

   1. First, using the information from my sales narrative above, give me guidance on the pre-call planning research I should do on the account and contact I’m going to be talking to.

   2. Then, using the prior information, suggest some detailed discovery questions I could consider using.

   3. Then, using the prior information, suggest some ideas for what a potential demonstration could look like of my product.

3. “Help me put together my sales deck”

   1. Using the information in my sales narrative, can you suggest what a sales deck might look like for me?

   2. What would be some good visuals for the presentation?

4. Help me assess the maturity of my go to market, and where I have gaps”.

   1. Can you take me through the Founding Sales - Sales Maturity Health Check like a worksheet, having me respond to each step as we go, one by one? Start at the first section, Value Proposition, and progress to the next question until I've answered the first question.

   2. Now that those are all filled out, can you point out my most critical development areas?

Other things to do:

1. Paste in your email copy and ask for feedback

2. Get feedback on marketing landing pages

3. Ask for “Pete’s” opinion on other sales advice you read.

Problems? Feedback? Email Pete.

Example Videos

Can you help me write a demo script for my product?