The Founder Led Sales Coach

An on-demand AI sales coach that guides founders to their first $1m in ARR (and beyond)

Trained on Pete Kazanjy’s “Founding Sales” (along with Pete’s other writings, presentations, podcasts, and more.)

đź’¬ 10,000+ Conversations - 1000s of ICPs Defined - Used By 1000's of Founders

👇🏼 Videos of The Founder Led Sales Coach In Action 👇🏼

How can I get comfortable asking people for money?

Founder Led Sales Coach Test Drive

Founder Led Sales Coach Test Drive

Give the Chatbot a spin - the free version is limited to 7 messages per day (paid version has no limits)

Anything you’d want to ask Pete - ask this chat interface! It’s trained on all of Pete’s writings, including Founding Sales, presentations, interviews, and more.

Get detailed! Get down and dirty! Go back and forth A LOT. It’s shocking how detailed it will get.

It’s not QUITE the same as getting a coffee with Pete and chopping it up - but it’s more convenient and quite a bit cheaper!

Here are some topics you might consider asking about:

(You can legit just copy and paste these to get yourself started…)

  1. How do I get comfortable asking people for money?

  2. Can you help me define my ideal customer profile (ICP), specific to my product?

  3. What are some good ways to prepare for a sales meeting?

  4. How should I structure a sales meeting / call?

  5. Can you help me create my sales narrative, specific to my product?

  6. Is my startup ready to hire sales reps yet?

  7. I have a PLG product that users love, but can’t buy and I’m having a hard time engaging with actual buyers. How can I deal with this? (Video)

  8. How do I find companies that have the problem my product solves?

  9. How do I find people who in those companies who are in charge of solving that problem?

  10. Can you help me write a five step email sequence for outbound prospecting?

  11. Can you help me think through the type of common objections I’ll get with my product, and ways to handle them?

Multi-lingual, too! (🇪🇸 Spanish, 🇫🇷 French, etc.)

Examples of the Founder Led Sales Coach in action

Can you help me put together discovery questions specific to my product?

How do B2B buying processes work? How do I negotiate?

How can I get comfortable asking people for money?

How should I structure my sales meetings?